Are you a Microsoft or Apple fan? For over 30 years 2 tech giants have used very different marketing strategies, with avid fans on both sides of the argument. With strong biases, many are either avid Apple or Microsoft fans with no in-between. But if you were looking to these as models to decide your
Tag: Create Choices
Imagine driving down the highway, and suddenly a red flash cuts you off and zooms recklessly ahead, quickly disappearing in the distance. You think to yourself, “What a jerk! Thinks he doesn’t have to obey rules…he’s going to kill somebody! It figures he’s in a red Porsche…” And from that point you draw a conclusion
Our own brains can battle against effective decision-making because of cognitive biases. Limited models in our minds and unconscious efforts to take the easy and obvious road skew our view of the world of possibilities we should consider in a decision. But these 5 methods help us open up our options for better solutions.