General Electric pioneered a system of goal-setting in the 1940s, in which employees developed their own specific, measurable, achievable, relevant, and time-bound (SMART) goals which became a contract for performance. In most cases, this dramatically improved work performance. But some units were setting goals that were trivial or short-sighted; they met the SMART criteria but
Setting goals can be the first step of turning dreams into reality. We’ll see more success when we set the right goals properly and use these principles to achieve them.