Find your dominant archetype. Develop your personal brand based on your strengths and communicate them through your archetype to effectively reach your highest potential.
“Getting to Yes” is a popular book about winning negotiations, but when talking about inter-cultural communication, “Getting to No” might be more instructive. Professor Zeng’s humorous description of different ways to handle a demanding McDonald’s customer shows deep cultural differences in seeing the world. The American way is to stand on rules, communicating the reasons in