Tag: McDonald’s

What is Your Brand? 12 Archetypes for Understanding Yourself and Your Image

Find your dominant archetype. Develop your personal brand based on your strengths and communicate them through your archetype to effectively reach your highest potential.

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Getting to No in Chinese Culture

“Getting to Yes” is a popular book about winning negotiations, but when talking about inter-cultural communication, “Getting to No” might be more instructive. Professor Zeng’s humorous description of different ways to handle a demanding McDonald’s customer shows deep cultural differences in seeing the world.  The American way is to stand on rules, communicating the reasons in

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