Tag: Sunk Cost Fallacy

Is That Your Final Answer? Controlling Emotion at the Moment of Decision

“Is that your final answer?” That famous phrase heard worldwide in different languages on the wildly popular game show “Who Wants To Be a Millionaire?” meant that the time had come to make a final decision. Viewers sweated and felt the knotted stomach of emotional tension in the contestant. In my previous articles on decision-making,

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18 Ways to Make a Bad Decision

We like to think we make reasonable, rational decisions…but there are many more pitfalls than we realize leading to irrationality. The first step in avoiding those traps is being aware of them. Come take a look at our complex mind, and how we often deceive ourselves.

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